Interview with Jörg Lübcke on "Digitalization of Business Models in the Media Industry"

Dr. Jörg Lübcke has been the managing director of Burda Digital GmbH since 2010. The business area Digital of Hubert Burda Media combines the strategic Internet activities of the Group. It includes e-commerce companies andmarketing platforms, as well as companies in direct marketing, customer management, referral platforms as well as social media and corporate venture investments. The share of the digital division of group sales amounted to over EUR 1 billion in 2012, thus providing almost half of Hubert Burda Media’s total sales. Before joining Hubert Burda Media, Dr. Jörg Lübcke worked as a member of the management of the international consulting firm Booz & Company and as Vice President at Giesecke & Devrient GmbH. Dr. Lübcke studied economics with a focus on finance and management at the Free University of Berlin, where he received his doctorate.